Marketing involves identifying and satisfying the customers' needs, foreseeing their requirement and profiting from the process. Online marketing has revolutionized the manner in which businesses reach out to their existing and potential customers. The Internet is a medium of infinite potential for marketing professionals. The number of Internet users has increased phenomenally. Broadband technology is also available in most geographical areas. Tools that are considered to be a part of Web 2.0, harness the power of broadband technology to provide a rich multimedia experience to customers and potential customers.