Three simple steps to follow for creating Logo Design
Here are a few tips for creating a strong logo design.If you're starting out in logo design something that is very helpful is sketching out your logo. Even if you sketch 30 different logos of the same idea you're going to have one that is the best out of all. If you have problems drawing with a tablet or mouse scan it in and trace over your sketch as a starting point, if not go for the free handing. As for the design itself, well that could really be anything a logo is a work of art after all.
If you have problems getting started, use books or the internet as guides to help you. There are wonderful resources on the internet, books like Logolounge or even companies like logoshrine.com that can help spark your creativity. Always think of the industry in which you are designing the logo for you don't want a logo that is for a church to look like it belongs in a medical office. Never copy anything you see directly, design your own work there is nothing worse than someone who copy infringes, besides it's not legal so don't do it!.
Next big step is colors, first off start with just black and white. Choosing colors for a logo can be very difficult when new to logo design. Finding colors that create balance and blend well can be very tricky. Starting out with black and white can help you find that balance in color that is needed. Before you choose any random colors for the logo design consider the industry you are creating the logo for. If you are designing a logo for a bank you will most likely want to use formal colors, i.e. blues, grays, greens instead of oranges or pinks and purples. There are many resources out there that can help one learn the meaning of different colors and many guides for color pairing ideas like www.kuler.adobe.com, www.colourlovers.com. Even if you have been doing this for years it is always helpful to have a refresher course as well as staying current with color
The last step is choosing the right font. This is probably the hardest step. There are thousands of fonts to choose from so how do you know which is the best for your design. Time and practice is the key to choosing fonts well. There are a few tests one can take to see if they can pair up a logo with a font properly. If you have a formal icon i.e.: a bank icon you are going to want to use a formal font normally one that is a serif like Garamond or Trajan. There is no written rule though this can change depending on the design itself if the bank icon happens to be very modern and contemporary you're not going to want to use a formal font you will want one that is better fitting to the design. Practice makes perfect with this and so does a good eye. Proportions unless you have a specific reason for it do not let the icon overpower the name of the company, in other words don't make it outrageously big.
Logo design can be one of the hardest things for a graphic designer to do well; however once they do it can be one of the greatest assets for that designer to advertise. It is not an easy task to brand an entire company with one image. Logo design takes years of practice, skill and the ability to change to new styles and techniques. the internet has become a great hub for inspiration there are many Online logo design companies such as logoshrine.com full of great logo designs that can be of big help to all beginner designers.
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