Email marketing is the foundation of any online marketing. Many online and offline business owners are hesitant to use email marketing. They believe all email marketing campaigns are purely spam. This is not accurate. Any business not mail marketing for online or offline business will lose out on 80% of potential buyers. This is a proven fact.

If you are not using email to follow up with potential customers, your business will lose business to competitors who are using email marketing campaigns. The problem is 80% of all sales occur between the 5th and 12th time you present a potential customer with information. Again, here are some hard facts: 48% of sale people never follow up. 25% make one phone follow up call and stop. 12% make two phone calls and stop. Only 10% make more than three follow up phone calls. Research shows that 80% of all sales occur between the 5th and 12th contact. Hopefully, now you can see why 80% of your business is lost.

Automatic email marketing is by far the most effective follow up tool. The first step of email marketing is to create an email distribution list. We do this by trading potential customer information of value that we know the potential client wants. Free reports, limited time information, 2 for 1 special, coupons are good examples. Every business is different and the valuable information people want can only be determined by asking the potential client. We have found that simple surveys are an efficient method.

Once you have created a value proposition and have started to build a list of interested customers or potential buyers you can start sending emails or create e-newsletter for distribution to the members of your email list.

Successful emails contain valuable information that the reader will use to move ahead with a project or overcome a problem. After the information is valued by the reader, then and only then, can you persuade them to purchase your products and services. The more valuable the information you give away, the more your potential client will start to trust that you are an expert in your field and not a scammer or looking for a quick buck.

Now that we have started to create a trust relationship, you can include useful links to your website or other affiliates that provide solutions to a common problems or that may provide automation for a redundant business process. This is where we can include products or services that pay us.

The secret to effective emails is to keep them short. One or Two paragraphs. Your content should also contain a language that urges the reader to take a specific action such as click this link to get more information.