Online statistics show that article marketing has helped 1000s of online marketers to take their business to the next level. It is indeed an effective way to spread the word about your business and turn your traffic into loyal buyers.

What is the current state now?

There are already many tools that people can use to make the process of distributing their articles more easily. In the meantime, writers hurry to use automation tools to submit their articles to 100s of directories on autopilot. Even more, some advanced marketers outsource their content writing to focus on more important work for their business.

Does everyone succeed?

The bad news here is some beginner lack the power to master the techniques needed to succeed with article marketing. In this article, you will uncover 3 killer mistakes that you must completely avoid in order to see good results.

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience.

If you browse some article directories especially those of low quality, you will be surprised by the high number of articles that deliver nothing. They are just sales letters, which try to push you buying some products. If you want to succeed in online business, provide your readers with honest and unbiased information.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional back links to your site. But do you know that you can get more visitors and better search engine results from those same articles? Mention keywords at strategic places. Just be sure not to overdo it. Some are even using anchor texts to link to their website, which is also an effective method.

3. Publishing content that does not help your readers.

Do you know that the top article directories will decline your article, if it is not informative enough? If you want to destroy your reputation, just write poor content. The big deal here is to make internet surfers waiting for your articles, thank to the rich and useful content you provide.