Choosing A Biz Domain Name - Avoid These 5 Mistakes
One of the early tasks you'll need to do for your online success is picking a biz domain name for your website and avoiding some common domain name mistakes. This task should not be taken lightly. It is important to take the time to do this step right, no matter how long it takes.
You should select a biz domain name that is congruent with your brand. You also want a name that will help you rank well in the search engines. And of course you want to generate as much high quality web traffic as possible.
Try to create a long list of potential biz domain names. Brainstorm with other people and get input from as many sources as possible. Now use GoDaddy to see which domain names on your list are already taken. This part can be frustrating because many of your top domain names will already be taken. Short and common names are especially difficult to find.
Now that you have your list of available biz domain names, eliminate names that contain these 5 common mistakes:
1. Picking a name that is difficult to spell or say. When you tell someone your domain name, there should be no ambiguity in how to spell it, and they should be able to remember it easily.
2. Not buying variations of your domain name. For example, you should register plural and hyphenated versions of your domain if it applies. Not doing this can cost you in the long run because your competitors will register these names and will legally steal some of your traffic! Domain names are really inexpensive so register as many of them as you need to.
3. Not choosing a domain that has the .com extension available. If the .com version of the domain name is already taken, keep looking and find another biz domain name. Don't settle for .info, associated with hackers and spammers, .net, .ws, etc.
4. Not using your main key term in your domain. You'll get a higher relevance score from the search engines if your main key term is in your domain name. Higher relevance means more traffic.
5. Not owning your name. In addition to any other domain names you purchase, make sure to get your name in the form FirstLast.com. Even if you don't need it right away, it's better to get it before someone else does.
Avoiding these 5 domain name mistakes is extremely important for your online success. It will take some time to brainstorm and weed out names that don't meet the 5 criteria, but it is time well spent.
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